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New Richmond pursues high-profile pitch

Gov. Scott Walker during a recent visit to New Richmond.

If all goes according to plan, Wisconsin Gov. Scott Walker could soon star in a video promoting New Richmond.

The New Richmond Economic Development Commission on Thursday, Feb. 14, voted to authorize up to $7,000 to help the community produce a five-minute video touting why businesses and potential new residents might choose to move here.

Called the "New Richmond Pitch" campaign, the total cost for the video might only total about $4,000, according to Mike Darrow, city administrator and utilities manager. But the higher amount was authorized just in case.

Darrow said a script has already been sent to Walker's staff for review, but city officials have not heard for sure if the governor will participate.

"It's not a done deal with the governor," he said. "But we feel really good about it. It would only take him a couple minutes to do it. We want to try and make this fun and innovative."

Darrow said the city will work with the New Richmond Area Chamber of Commerce, the School District of New Richmond, economic development officials and others as the script for the video is finalized.

Darrow said the goal is to complete the video by this spring and send it out to business prospects and others to promote all that New Richmond has to offer. The video would also be posted on the city's new website, once it's developed and launches.

The pitch video is just one part of the city's expected marketing budget for 2013. A total of $30,000 has been designated this year to implement New Richmond's recently completed marketing plan.

For the complete story, see this week's New Richmond News.