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Big Harley-Davidson birthday bash planned in Milwaukee

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New Richmond, 54017
New Richmond Wisconsin 127 South Knowles Avenue 54017

Harley riders are on their way to Milwaukee to celebrate the motorcycle legend's 105th anniversary.

Harley-Davidson organized 105 starting points around the country that merge into 25 routes headed toward the company's home town.

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Thousands of riders are due in Wednesday.

Over 100,000 are expected for the four-day bash which begins Thursday in Milwaukee.

A parade, concerts, and numerous other events are planned.

The celebration also takes place during the 25th anniversary of the Harley Owners Group - which has 1,400 chapters in 135 nations.

The group known as HOG signed up its one-millionth member last year.

Despite the shaky economy, HOG vice president Mike Keefe says membership renewal rates have held steady.

They're running about 70 percent, thanks in part to a Harley campaign called "We Don't Do Fear."

It says chrome and asphalt put distance between the riders and what the world throws at them. And "Freedom and wind out-last hard times."

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