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EDITORIAL: City tagline needs a change

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opinion New Richmond, 54017
New Richmond News
715-246-7117 customer support
New Richmond Wisconsin 127 South Knowles Avenue 54017

You have no doubt seen the current City of New Richmond logo: a leafy tree with fields of green and blue on either side atop blue wavy lines. Accompanying the logo is the tagline “actively inviting | naturally authentic.”

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While the New Richmond City Council voted, 4-2, at its special session on Wednesday, Sept. 18, to keep the image, the tagline, however is likely on the way out.

A return to “The City Beautiful,” which was proudly displayed for years on city signs, could be in the works. Also in the running is the forward-looking “Come Grow With Us,” which seemed to be Mayor Fred Horne’s phrase of choice.

The council agreed to work up multiple options and publicize them here in the pages of The News and hear input from residents before making a final decision. Perhaps the newspaper website will be enlisted in the decision-making process by hosting an online poll in which residents can cast a vote for their tagline of choice.

No matter what the City of New Richmond ends up with as its logo and tagline, there are a couple things all the decision-makers should keep in mind.

Council members should think about how the city looks from afar to people and businesses thinking of moving here or doing business here. What phrases are more likely to draw more people to town?

Also, the people who live here will have to live with whatever you come up with. Either “The City Beautiful,” or “Come Grow With Us,” are better options than the current “actively inviting | naturally authentic” tagline, which sounds like a compromise of a divided committee rather than a consensus of a growing and changing community.

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Micheal Foley
Micheal Foley worked at RiverTown Multimedia from July 2013 to June 2015 as editor at the New Richmond News. 
(715) 243-7767 x241
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