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Robert Catlow-Price has opened Elements Cafe in the old food shelf space at The Creamery Building, 150 W. First St., on May 4 and has been building momentum ever since.

Elements Cafe opens in Creamery building

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life New Richmond, 54017
New Richmond Wisconsin 127 South Knowles Avenue 54017

When Robert Catlow-Price was given the opportunity to open his own cafe, he immediately knew he wanted to bring a little bit of the big city to New Richmond.

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“I wanted to give it more of an urban feel and have it be a place people can just go and be,” he said. “I want this to be their space.”

Elements Cafe opened in the old food shelf space at The Creamery Building, 150 W. First St., on May 4 and has been building momentum ever since.

Catlow-Price said he’s been working to bring Elements Cafe to reality for about two years after working as the manager of a corporate coffee chain for several years.

“I’ve been in the service industry for the longest time and I really enjoy working with people,” he said. “My motto is that people don’t work for me, they work with me and that’s why I’ve always had very little turnover.”

The name Elements Cafe comes from the various elements Catlow-Price uses in his drinks -- earth, water, air and fire.

The upside down “e” that makes up Elements Cafe’s logo is known as schwa, a mid-central vowel that Catlow-Price describes as “all encompassing.”

“It seemed to fit in with incorporating all ages and what we’re trying to do with the space,” he said.

Getting to the point where he was ready to open to the public was a long road, he said.

“My wife, Lori, is really responsible for the look of this place,” he said.

The space, which was made up of many small rooms for the former Five Loaves Food Shelf space, was gutted and reworked to make it into the open and inviting coffee shop it is today.

In addition to the coffee and teas from The Tea Source in Minneapolis, Elements Cafe also offers all natural fruit smoothies, uses all organic dairy in their drinks and plans to offer several gluten-free sandwiches in the coming weeks. The business currently offers pastries supplied by Mary Cotty at Douville Bakery.

“We’re trying to keep things as local as possible,” he said.

While Elements Cafe is hidden from New Richmond’s main drag, Catlow-Price said he couldn’t be happier with his location.

“I looked at the old Bean Bag location first, but this place (in the Creamery building) just worked out for us and I think it’s ideal. Our sales continue to grow and will continue to grow as the word gets out,” he said.

While he’s open for business now, Catlow-Price said he has many things planned for the future including a business area, stage for acoustic artists, an offering of decadent desserts from Cotty and lunch sandwiches.

“We’ve gotten some very good feedback so far and all our recipes are tried and true,” he said.

That doesn’t mean he won’t adjust a particular recipe to fit a customer’s taste.

“We’re serving the customers not the business,” he said. “My motto is to come in, do your job, have fun and take care of the customer. That’s what translates to the atmosphere of a place. If (the customer) want us to tweak something, of course we’ll do that.”

For more information about Elements Cafe, call 715-246-7251.

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