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Dean Newville has opened Paddle Wheel Insurance in New Richmond.

Farmers Insurance office opens locally

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A new insurance office in New Richmond is starting to pick up steam.

Dean Newville of Star Prairie is the man behind Paddle Wheel Insurance, located at 1656 Dorset Lane, Suite 200B (next to the First National Bank-River Falls branch office).

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Paddle Wheel Insurance is affiliated with Farmers Insurance Company. The office has been officially open since Nov. 1.

"I thought Farmers Insurance was the best fit for me," he said. "I liked the way they presented their company. And I could start out slower -- I didn't have to jump in with both feet at once."

Newville has worked at Lakeside Foods for the past 23 years. He currently is in the field maintenance department.

Newville plans to keep his present job, while working part time at his insurance office to build up his client base. The goal is to eventually work full time in the insurance field.

"That's the plan," he said. "We'll work at it and see how it goes."

Newville is working on better signage, and hopes to soon send out postcards to prospective clients, to help drum up some business.

Newville has been attending classes to get his insurance agent licensure, with the goal of opening his own office.

"It seemed like a good opportunity to me," Newville said.

He currently is licensed to write automobile and homeowner policies from his local office. Newville hopes to be able to offer life and health insurance coverage in the near future as well.

Newville is licensed both in Wisconsin and Minnesota.

For more information, contact Newville at 246-7888.

Newville lives in Star Prairie with his wife, Julie. They have three grown children and one daughter still living at home.

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