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Flower shop announces new owner

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Soft music plays in the background while the sound of water cascading down a garden sculpture fills the room. The scent of fresh flowers gathers at your nose.

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In the back, Patti Richardson completes a flower arrangement ordered by a customer.

A month into her foray into the flower shop business, Richardson of Somerset is enjoying her new job, yet struggling to educate herself. She purchased Dena's Wildflowers at 250 Paperjack Dr. in New Richmond on April 3.

"Right now I'm just trying to drink it all in," she said, admitting that she feels a little overwhelmed at times. "There's a lot to learn, and I'm kind of green when it comes to all this."

Richardson is buoyed by the support of the business's loyal customer base.

"This is a lovely little place," she said. "And I get to see flowers every day -- how can you beat that. The community has been really nice, the customers are great and I enjoy everything about the place."

Richardson plans to redecorate in the next couple months, and has ordered some new products to stock the shelves.

"After Mother's Day, I plan on revamping," she said.

Among the new items if interest are unique gift items, a new lotion line and Primal Element soaps.

Richardson also plans to get back into the wedding floral business, which has slacked off over the past year.

"I'm hoping to get that business off the ground and into full gear," she said.

A cake decorator and home decorator by trade, Richardson said she also plans to offer home decorating consulting to clients in the near future.

Wildflowers Floral & Gift is open 9 a.m. to 5:30 p.m. Monday through Thursday, 9 a.m. to 5 p.m. Friday and 9 a.m. to noon Saturday.

Wildflowers has been open in New Richmond for five years and was previously owned by Dena Plourde.

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