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Karen Greaton displays one of the Gassan 121 diamonds that she has for sale at Greaton's Designing Jewelers in New Richmond.

Greatons serves up unique diamonds

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For decades, round diamonds have traditionally been cut and polished into 57 facets to afford maximum sparkle.

Today, one major diamond company is bucking tradition to market a new 121-facet round diamond that truly sparkles like a star. Gassan Diamonds in Amsterdam has patented the new cut worldwide and is selling them to diamond lovers everywhere.

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Greaton's Designing Jewelers in New Richmond is the first store in the U.S. to offer the Gassan 121 for sale.

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