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Site plan for St. Croix Motorsports at the corner of Highway 64 and North Fourth Street. (Submitted image)

Initial plans approved for St. Croix Powersports


Highway frontage land that belonged to St. Croix County less than a year ago may soon become home to a Honda recreational vehicle sales and service facility.


At its Sept. 25 meeting, the City of New Richmond Plan Commission voted to approve a site plan and stormwater review for St. Croix Powersports.

Tom Christensen attended the meeting to present his plans for the property and field questions from commission members.

“As far as the business is concerned, I’m looking at, at least preliminarily, starting with Honda Powersports — a full line of motorcycles, four-wheeler, motor-scooters, and the powersports line,” Christensen said. “I’m looking at potentially adding some lawn and garden power equipment and that sort of thing.”

The parcel he hopes to develop is land that formerly belonged to St. Croix County and was bought at auction in February by BNA Realty. Christensen told the commission he hoped to close on the sale with BNA within 7 to 10 days.

Christensen’s plans for St. Croix Powersports include the development of a 20,524-square-foot building visible from Highway 64 with access via a long driveway off of North Fourth Street.

“It’s a really long driveway, but I think the key for his property being up here is that he wants everyone to see it from 64 and the new corridor when the bridge comes through. He wants his business to be very visible there,” said Beth Thompson, Economic Development specialist and IT manager for the city.

One item the commission members asked for is a 10-foot easement along North Fourth Street for the city to build a sidewalk or trail to Highway 64 in the future.

Christensen said he hopes to begin construction in late 2013, and open the facility in spring 2014.

The large development would still leave Christensen with plenty of land for other developments, but don’t expect St. Croix Motorsports to be quickly surrounded by neighbors.

“My goal is to sit on it for a few years and let it pick up some value,” Christensen said.

Other business:

• The Plan Commission approved a site plan and stormwater review for Shaun Bird to build an 18-unit self-storage facility at 719 N. Dakota Dr., contingent upon meeting specific criteria.

• The Plan Commission approved a site plan and stormwater review for Subway to build a new restaurant with drive-through window on vacant land at the corner of Knowles Avenue and High Street, contingent upon meeting specific criteria. Subway’s representatives at the meeting said they hoped to have the building completed by the end of the year. The commission discussed exploring the possibility of Subway sharing parking spaces with any potential development to the north, and planning the entire now-vacant block as a whole.

• The Plan Commission approved a new certified survey map, site plan and stormwater review for Zaxx Cabinets. At its last work session, the New Richmond Common Council approved the sale of adjoining property to make Zaxx’s land more regularly shaped. Zaxx plans to build a 2,550-square-foot addition to its existing building at 453 Wisconsin Drive. The commission approved the site plan and stormwater review with specific contingencies, including that the company look into providing more parking for employees as it expands.

Micheal Foley
Micheal Foley joined RiverTown Multimedia in July 2013 and serves as editor at the New Richmond News. In the past he has worked at several news outlets including in Hudson, Wis., the Desert Sun in Palm Springs, Calif., the Leader-Telegram in Eau Claire, Wis., and the Pioneer Press in St. Paul, Minn. He began his career as a Marine Corps journalist. He served as a reporter and photographer in Okinawa, Japan, and editor of the base newspaper at Marine Corps Air Station Miramar in San Diego, Calif. He has a Bachelor of Arts degree in journalism from the University of Wisconsin–River Falls.
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