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From left: Raymond Otto Sislo (Jr.), founder; Raymond George Sislo (Sr.); and Lindsey Tudahl. (Photo by Tom Lindfors)

Love of the outdoors fuels family businesses

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In any retail business, odds of success increase if you can build a loyal customer base, folks who come to you first and return often. This seems especially true in the world of retail outdoor sporting goods, especially in the arena of hunting and fishing. Hunters and fishermen can become customers of the most loyal sort if they perceive you share their passion for the sport and can enhance it with expertise and education.

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