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New embroidery shop opens in New Richmond

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News New Richmond,Wisconsin 54017
New Richmond News
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New embroidery shop opens in New Richmond
New Richmond Wisconsin 127 South Knowles Avenue 54017

Charli King (also known as Kaye Kastens) always knew she wanted to open her own business, and on July 14, that dream came true. After months of preparation, Charli and her husband, Sam, opened CK’s Embroidery LLC, a custom embroidery shop located at 575 N. Knowles Ave.


An EmbroidMe franchise purchased from the United Franchise Group, CK’s Embroidery specializes in garment printing, custom apparel, promotional products and screen printing. According to Charli, the primary reason for opening the shop was a desire to help people promote their companies.

“I feel like we always have someone’s logo on our shirts, so it seemed natural,” Charli said. “We’ll take personal orders as well, but we really strive to help businesses with promotional products.”

Besides the capacity to print and embroider athletic apparel and custom event Tshirts, CK’s Embroidery carries countless promotional items ready for personalization. With cups, pens, hats, can coozies, frisbees and even decks of cards, the sky’s the limit for business owners looking to advertise their companies.

Longtime New Richmond residents, Charli and Sam said the store’s opening was many years in the making.

“We’ve been together for 30 years, and [Charli] has wanted her own business every day of it,” Sam said.

When the couple was finally in a position to pursue a business venture, they made the trip to West Palm Beach, Fla., to visit EmbroidMe’s corporate office. After plenty of meetings and paperwork, Charli and Sam finalized the store’s location, and Charli returned to West Palm Beach for a two-week training session at EmbroidMe University.

But the preparation didn’t stop there. Between learning about setup, machine maintenance and marketing, the Kings went through four additional weeks of in-shop training. Eventually, Charli said, she would like to become a million-dollar store.

“They have a wall of fame at corporate headquarters,” she said. “When you become a million-dollar store, you get your picture up there. There’s not a lot of pictures.”

The duo will rely on the relationships and connections they have already built in New Richmond to meet that goal. Sam is a disabled Vietnam War veteran who is highly involved in the veterans groups in town, and both are avid motorcyclists with a network of riding partners.

While the Kings aren’t sure which direction they’ll go after reaching the milliondollar mark, they’ll have plenty of work to do before they get there.

“It’s exciting,” Sam said. “It’s kind of scary opening a new business, since we’ve never done some of this stuff before. But we’ve been waiting for this for a long time, and it just feel good.”

Jenny Hudalla
A senior at Bethel University, Jenny Hudalla is pursuing degrees in journalism, Spanish and reconciliation studies. Having graduated from New Richmond High School in 2011, she served as editor-in-chief of the Tiger Rag before taking a job as editor-in-chief of Bethel's student newspaper, The Clarion. After completing her internship with the New Richmond News, Hudalla plans to move on to a career in social justice.
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