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News New Richmond,Wisconsin 54017
New Richmond News
715-246-7117 customer support
News launches new website
New Richmond Wisconsin 127 South Knowles Avenue 54017

The New Richmond News relaunched its website Wednesday with a new, cutting-edge design. Users first will notice a fresh, open look that will allow for larger photographs, related story links and more efficient navigation.


Most important, group director Steve Messick said, is that the changes accommodate how people want to consume news and how advertisers want to deliver their message in today’s world.

“People expect information at their fingertips. Smartphones, iPads and other digital devices mean readers are more mobile and they want immediate access to local information,” he said. “That’s what drove the changes.”

The new design on focuses on consumer demand and uses adaptive technology. No matter the size of the screen — be it a smartphone, tablet, laptop or home computer — people will view the same website, Messick said. The site will shrink and expand, adapting to the device.

The new design puts and its 10 sister news outlets in RiverTown Multimedia at the forefront of the digital media industry.

“We are in the first wave of publishers across the country moving to an adaptive website design,” said Roger Sievers, RiverTown Multimedia producer.

Currently, receives as much as 25 percent of daily traffic from mobile devices.

“That will only grow,” Sievers said. Retailers sold nearly 1 billion smartphones and tablets last year. Analysts expect that 2013 sales will top those.

In May, recorded 266,000 pageviews generated by 49,000 unique visitors. RiverTown Multimedia as a group has 2.5 million pageviews. RiverTown is a division Forum Communication Co., which reaches an audience of more than 2.2 million each month.

Sievers and Messick said the new website provides news and sales staff with new tools and opportunities to grow those numbers.

“The decisions we made in developing the websites will help ensure that we continue delivering local news to readers for generations to come,” Messick said.

Jeff Holmquist
Jeff Holmquist has been managing editor of the New Richmond News since 2004. He holds a bachelor's degree in journalism and business administration from the University of Wisconsin-River Falls. He has previously worked as editor in Wadena, Minn.; Detroit Lakes, Minn.; Hutchinson, Minn.; and Bloomington, Minn. He also was previously owner of the Osceola Sun, Stillwater Courier and Scandia Messenger along with his wife. Together they previously founded and published The Old Times newspaper for antiques and collectibles collectors; and Up!, a Christian magazine of hope and encouragement.
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