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Olympics expected to bring most political ads ever to state

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Enjoy the Olympics and then get ready for an invasion of TV ads from the presidential candidates and a host of interest groups.

With the final major convention not ending until after Labor Day, everybody will have a much shorter time period to convince people to vote their way.

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With the 2004 race being extremely close in Wisconsin, University of Wisconsin-Madison professor Charles Franklin still expects another record for TV ads.

Franklin says most voters are not totally swayed by those ads unless their opinions already lean in a certain ad's direction. Then, the ad can push the voter over the top.

In any event, Franklin says you should not rely solely on TV ads to decide who you'll vote for. They don't lie, but they can still be misleading.

This year, both major candidates are U.S. senators which means they have voting records to defend.

It also means they will have voted on complex bills which can make it easier for an opponent to attack.

For example, if one candidate votes for a cure for cancer and the bill has a small attachment which reduces a day-care subsidy, the opponent could claim that the lawmaker is against kids.

Then the original candidate will have to go on the defensive, saying the cure for cancer was a lot more important.

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