Small Business Saturday approaches
"Small Business Saturday" enters its second year on Saturday, Nov. 26. The marketing effort encourages shoopers to support their local merchants during the busy holiday season.
SBS is another unique shopping day on the Saturday after Thanksgiving. It is sandwiched between "Black Friday," traditionally a big box retail shopping event, and "Cyber Monday," a day that consumers use for e-commerce shopping.
The three or four days after Thanksgiving represent some of the heaviest shopping days of the year. Those days can translate into annual profitability for many businesses.
Small Business Saturday is an opportunity for consumers to support traditional Main Street stores.
"The brick and mortar businesses along Main Street represent the backbone of local economies," said William Rubin, executive director of St. Croix Economic Development Corporation (EDC). "The Small Business Administration says half of America's workers either own or work for a small business. Small Business Saturday is an important event that encourages shoppers to support the businesses in their respective communities. Small businesses play an important role by creating jobs, generating sales for the local economy and supporting local initiatives and fundraising campaigns throughout the year."
Economic studies conclude that for every $100 spent locally, $68 remains in the community.
"That is a vital statistic," said Rubin. "Receipts from national chains go elsewhere."
"Shoppers can find many treasures locally," added Rubin. "Each community in St. Croix County has something to offer, whether it is locally-crafted jewelry, apparel, hardware, or a great meal and beverage. Please join the countless shoppers nationally by participating in SBS."