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"Beet juice" (GEOMELT 55 road salt additive) is brown in appearance when poured from the hose. When it is mixed with road salt, the road salt turns a lighter brown color.

St. Croix County's highway Dept. beats ice with 'beet juice'

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As it starts to get colder, the St. Croix County Highway Department is getting ready to keep the roads safe to travel. And that means using more of what crew members like to call "beet juice."

"Beet juice" is really an organic road salt additive called "GEOMELT 55." The additive is made primarily from beets, so the St. Croix County Highway Department workers have nicknamed it "beet juice," said highway department Patrol Superintendent Randy Gunderson.

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