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Students raise funds for animal shelter

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New Richmond High School students in the business management and marketing class operated a small business this spring and raised money for the Home for Life Animal Sanctuary.

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Students in the class researched a business venture that they could offer to students at NRHS. They called the venture Flavor Floats. Each Friday for 10 weeks students sold ice cream floats flavored with different types of soda. The class raised $204 with the project.

As part of the Flavor Floats project business students not only researched business ideas about what other students would want, but also had to come up with a name, logo design, advertising, location, price and promotions.

Students followed the basic Ps of marketing: product, place, price and promotion. Once the details were figured out Flavor Floats began with a television commercial taped by the video production class and featured students as actors. The commercial ran on the school-wide television station during homeroom.

Students were also involved as managers of teams. Two-student teams were each responsible for a sales day with Flavor Floats. Student managers ordered product materials, supplies, developed advertising and promotions and scheduled employees.

One common comment was, "it is harder than you think to make those decisions and make sure everything is running smoothly."

Home for Life Animal Sanctuary is located in the St. Croix Valley and cares for animals that are in distressed situations or have special needs. Find out more about Home For Life by visiting their Web site at www.homeforlife.org or by calling 1-800-252-5918.

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