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Teachers organize local 'cash mob' gatherings

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New Richmond's local teacher's union is always looking for a way to give back to the community they serve, so when union co-president Scott Herron heard about a community group in River Falls that was performing cash mobs, he immediately suggested the idea to the union.

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A cash mob is designed to gather a group of people at a local business to show their support by making purchases.

"Many of these businesses are owned by parents, family, or sometimes former students. These have been rough times economically, and the teachers who planned this wanted to find a way to help the people we've taught and know in this community," he said.

Herron said the cash mobs also give teachers a chance to socialize with their peers.

"This will give us more chances to hang out across the buildings," he said.

The first cash mob took place at Sam's Corner Bar and Grill on March 15. Herron said the business was chosen because it's new in town and the union wanted to give it a boost.

Herron said that unlike a "flash" mob, the businesses are contacted ahead of time so they can prepare for the large number of people.

Sarah Moore, who owns Sam's Corner Bar and Grill with her husband Mike, said the cash mob was a fun experience for everyone and definitely increased their sales the night of the event.

"We had a great time," she said. "Everyone had a lot of fun."

Moore estimated about 50 people attended with the mob.

"It's something we would for sure do again," she said.

Another cash mob is being planned for April at Casual Affair Boutique in northern New Richmond.

"The men are a little upset about that one because it's more for women," Herron laughed. "We picked Sam's for the first one because it's more for everyone."

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Jackie Grumish
Jackie Grumish has been a reporter with the New Richmond News since 2008. She holds degrees in journalism and fine art from Northern Illinois University in DeKalb, Ill. Before coming to New Richmond, Jackie worked as the city government reporter at a daily newspaper in Aberdeen, S.D. 
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