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Tourism increases in state, St. Croix County

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Wisconsin is trying to give Illinois and Michigan a run for their money.

The Wisconsin Department of Tourism is ramping up its efforts to attract tourists to the state, and according to Stephanie Klett, state tourism secretary, the new campaign is working.

In St. Croix County alone, tourism revenue increased from $69.4 million in 2010 to $74.4 million in 2011, Klett said. That's an increase of 7.18 percent.

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