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UPDATE: Man identified in fatal snowmobile crash


A New Richmond snowmobiler lost his life Saturday in a crash on a snowmobile trail in the Town of Stanton north of the Laurel Supper Club.


The snowmobiler was identified as Eric D. Herbison, 48, of New Richmond, according to Conservation Warden Paul Sickman with the Wisconsin Department of Natural Resources. Medics were unable to revive him and he was pronounced dead on the scene.

Emergency personnel were called to the scene just after 9:30 p.m. on Saturday night in a wooded area north of Highway 64 and west of 190th Street.

Preliminary reports from dispatch indicated that a passerby had found a male snowmobiler who appeared to hit a tree just off a snowmobile trail, and that the victim was cold and did not have a pulse.

Multiple deputies from the St. Croix County Sheriff's Office were dispatched at 9:32 p.m. Personnel from New Richmond Fire & Rescue, New Richmond Area Ambulance Service and Deer Park First Responders were dispatched at 9:34 p.m. The St. Croix County Medical Examiner was dispatched at 9:52 p.m. 

Scanner audio from the incident is available on

The crash remains under investigation with the Wisconsin Department of Natural Resources as the lead investigating agency. WDNR is being assisted by the St. Croix County Sheriff's Office. 

A celebration of Herbison's life will take place at 4 p.m. on Saturday, Feb. 1, at the Willow River Saloon in Burkhardt. 

Read Herbison's full obituary

Micheal Foley
Micheal Foley joined RiverTown Multimedia in July 2013 and serves as editor at the New Richmond News. In the past he has worked at several news outlets including in Hudson, Wis., the Desert Sun in Palm Springs, Calif., the Leader-Telegram in Eau Claire, Wis., and the Pioneer Press in St. Paul, Minn. He began his career as a Marine Corps journalist. He served as a reporter and photographer in Okinawa, Japan, and editor of the base newspaper at Marine Corps Air Station Miramar in San Diego, Calif. He has a Bachelor of Arts degree in journalism from the University of Wisconsin–River Falls.
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