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Vet service sees demand for microchips growing

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New Richmond, 54017
New Richmond Wisconsin 127 South Knowles Avenue 54017

Fido doesn't have to be lost forever, thanks to an emerging high-tech identification service.

Microchip technology is picking up steam in the pet world.

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More and more pet owners are having tiny microchips implanted in their dogs, cats and other animals in case they ever are lost or run away.

Once implanted under the skin, the microchips can be scanned and the pet's owner can be identified.

Countryside Veterinary Service has been implanting microchips for several years, but only recently has their use been picking up dramatically.

"It's kind of a nice thing to have," said Shawna Mitchell, veterinary assistant at Countryside. "It's a great way to get pets back to their owners."

"A lot of suburbs in the Cities are starting to require it," added Mindi Koethe, head technician at Countryside.

The Countryside staff has one success story that proves the usefulness of the microchips.

One area family lost their dog two years ago and their hope was waning that it would ever return. About a year ago, the family got a call from a Humane Society that had identified the dog by scanning its microchip.

The microchip is usually implanted when a puppy comes in for its spay or neutering surgery, Mitchell said, although some pet owners have the procedure done at a different time.

When a stray pet is picked up, a municipal official or Humane Society employee uses a hand-held scanner to see if the animal has a microchip implanted. If there is a chip, a special numerical code is displayed on the scanner's screen. That number is then fed into a computer, and the owner's information pops up on the screen.

For more information about the microchip service, contact your local veterinarian.

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New Richmond News 715-246-7117 customer support
Jeff Holmquist has been managing editor of the New Richmond News since 2004. He holds a bachelor's degree in journalism and business administration from the University of Wisconsin-River Falls. He has previously worked as editor in Wadena, Minn.; Detroit Lakes, Minn.; Hutchinson, Minn.; and Bloomington, Minn. He also was previously owner of the Osceola Sun, Stillwater Courier and Scandia Messenger along with his wife. Together they previously founded and published The Old Times newspaper for antiques and collectibles collectors; and Up!, a Christian magazine of hope and encouragement.
(715) 243-7767 x241
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