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Vet service sees demand for microchips growing

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Fido doesn't have to be lost forever, thanks to an emerging high-tech identification service.

Microchip technology is picking up steam in the pet world.


More and more pet owners are having tiny microchips implanted in their dogs, cats and other animals in case they ever are lost or run away.

Once implanted under the skin, the microchips can be scanned and the pet's owner can be identified.

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Jeff Holmquist
Jeff Holmquist has been managing editor of the New Richmond News since 2004. He holds a bachelor's degree in journalism and business administration from the University of Wisconsin-River Falls. He has previously worked as editor in Wadena, Minn.; Detroit Lakes, Minn.; Hutchinson, Minn.; and Bloomington, Minn. He also was previously owner of the Osceola Sun, Stillwater Courier and Scandia Messenger along with his wife. Together they previously founded and published The Old Times newspaper for antiques and collectibles collectors; and Up!, a Christian magazine of hope and encouragement.
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