'Off The Wall' opens near New Richmond
A former welding supply business now houses New Richmond's newest eating establishment.
Off The Wall Deli opened its doors Nov. 14 in the former Praxair location, at 2000 Highway 65 North.
The deli features an extensive menu of eat-in and take-out items for breakfast, lunch and dinner. The business also offers a variety of food products ranging from gluten-free breads, meats and cheeses to fresh baked goods.
According to co-owner John Wall, the idea for the business kicked into high gear when Praxair closed its local location. Because the empty building sits next door to his rental home, Wall said he started to think about new businesses that he could pursue. Some months back, Wall was laid off from his previous delivery job and was looking for employment.
"The commute is perfect," Wall joked. "I don't have to drive anywhere."
With his girlfriend's background in the food service (more than 20 years as an assistant deli manager and a cook), Wall said opening a deli made sense. Wall partnered with Jo Bell to create the menu and set up the business.
"I remodeled the building from a welding supply business into a deli," Wall explained. "And here we are."
With Wall's contacts from his previous delivery job, the deli owners were able to find suppliers who provide fresh, Wisconsin-made items for the establishment. Off The Wall Deli features Louie's Finer Meats, Cumberland; Grandma Ferdon's Gluten Free Products, out of Hayward; Bread Loafers Bakery products, out of Amery; Ellsworth Cheese Curds; and Cady Cheese products. The deli also sells off-sale beer, party platters and twice-baked potatoes.
Wall said the deli's salad offerings are all made fresh daily. "They don't come from a bucket or a pail," he said.
Soups are also made from scratch daily.
The meats and cheeses used for their hearty, hot and cold sandwiches are all fresh cut, he added.
"The cheese is all local and the meat all comes from Wisconsin," he noted.
The deli offers a kids' menu, rotisserie chicken and more.
One of the more unique items on the menu is Off The Wall's daily gluten-free menu for breakfast, lunch and supper.
Bell said more and more people are discovering that a gluten-free diet is best for them, so it makes sense to cater to those potential customers.
Since the deli opened, Wall said the public has responded well to the new business.
"A lot of people couldn't wait for us to open," he said. "Now they don't have to drive into town for a meal."
"It's been going very well," Bell added.
The deli also delivers to a number of local businesses during the lunch rush, Wall said, and that part of the business has really taken off.
"We have a lot of repeat customers," he said. "That's a good sign."
Even as Bell and Wall settle into the routine of their new business, the co-owners are already thinking of new ways they can serve their customers.
Come January, Bell noted, the deli will likely start offering family-style meals to go.
"They will be ready made," she said. "They just have to take them home and heat them up."
Some of the likely available meals will include spaghetti and meatballs; chicken alfredo; and Swedish meatballs.
"And they just have to throw the pan away," Wall said of the convenience factor of the meal.
Off The Wall Deli held its grand opening celebration on Saturday, introducing its business to even more local patrons.
The deli is currently open from 7 a.m. to 7 p.m. Monday through Friday, and 8 a.m. to 6 p.m. Saturdays. The business is closed on Sundays.
"We might have to open on Sundays in the summer," Wall added, "with all the traffic that goes by here."
The business is also available to cater parties and other events, Bell said.
For more information, call 715-246-5333.