Blizzards bought Aug. 7 benefit Children’s Miracle Network efforts

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The words “summer” and “blizzards” rarely go together. But when they do, it’s all for a great cause -- helping kids who have special needs.

On Thursday, Aug. 7, the New Richmond Dairy Queen will host the 3rd annual North American “Miracle Treat Day.” The day-long event benefits Gillette Children’s Specialty Healthcare through Children’s Miracle Network.

During Miracle Treat Day, participating Dairy Queen and DQ Grill & Chill locations throughout North America will donate proceeds from every Blizzard sold to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals. All funds raised in Minnesota and western Wisconsin will benefit Gillette. Last year, Gillette provided care for more than 20,000 children, including 78 from New Richmond.

“We hope to see a flurry of activity on Aug. 7, as Dairy Queens across the nation raise money for thousands of children,” says Darlis Clausen, Children’s Miracle Network manager at Gillette. “We encourage all Wisconsinites to visit their local DQ, cool off with a tasty Blizzard treat, and help kids with special needs in their communities.”

Last year on Miracle Treat Day, participating Dairy Queens throughout Minnesota and Western Wisconsin raised more than $214,000 for Gillette, with proceeds staying in local communities. Dairy Queens in Minnesota and Western Wisconsin raised over $304,000 for Gillette during 2007.

Tags: dairy queen blizzard day, business