Lawn care business expands servicesA year after starting Lawn Man Lawn Care from the ground up, owners Lon MacRae and Jill Lindell said the business has expanded and they love working with the community.
By: Emily Miels, New Richmond News
A year after starting Lawn Man Lawn Care from the ground up, owners Lon MacRae and Jill Lindell said the business has expanded and they love working with the community.
MacRae and Lindell started Lawn Man Lawn Care on July 1, 2011. The company offers a variety of services, including lawn maintenance, maid service, debris and junk removal, winterization, snow removal, winterization and minor home repairs.
“We started out wanting to do just grass,” MacRae said. “There’s no way to do just grass in a small town. You have to have a way to build your clientele.”
Originally, they did not offer all these services to all clients. MacRae said that since they began offering more than just lawn care, their business has “exploded.”
“We just have been very quickly getting busy,” MacRae said. “Every week we pick up new customers.”
MacRae said they service about 12 to 15 private clients and handle about 25 commercial clients all around New Richmond and western Wisconsin. According to MacRae, the greatest distance they travel currently is 105 miles to Hayward.
“If you’re outside of town, we don’t care,” MacRae said.
Recently, the company has focused on expanding the debris removal portion of the their services.
“A lot of people don’t know where to take their old TV or their old computers, and a lot of these things you have to dispose of properly,” Lindell said.
MacRae said Lawn Man Lawn Care is happy to help clients clear away junk and debri, anything from electronics to tires and paint.
“We’re capable of handling a half a pickup load of debris all the way up to 100 or 200 yards of debris,” MacRae said.
MacRae and Lindell said they enjoy working with the community and helping people with their yards.
“I like taking a yard that’s been neglected and hasn’t been mowed in six months and when you’re done it looks great,” MacRae said.
Lindell agreed and said seeing the improved lawns and their customers satisfaction provides a feeling of instant gratification.
“You get that reward back that day,” Lindell said. “You don’t get that with a lot of jobs,” he said.
MacRae said he really enjoys the labor and finds peace working outside and living in a small town.
“There are a million reasons to find peace and serenity in this town and this job.”
“Finding serenity” is a big part of the reason MacRae and Lindell started the company in the first place.
“The biggest reason was to get away from the occupation that I was used to before that was really high stress and incredible hours and incredible demand,” MacRae said.
Both MacRae and Lindell said that working closer to home was a huge draw and now allows them to spend more time with customers and the community.
“I’m not afraid to sit and have a conversation with one of my customers,” MacRae said. “It’s more personal, it’s more of a one-on-one deal.”
At the FunFest celebration in New Richmond, Lawn Man Lawn Care handed out 800 freezie pops in an effort to say thanks and give back to the community. Next year, they plan to expand that to 1,600.
“We also do a lot of volunteering throughout the community,” Lindell said.