’Moola for Milk’ campaign kicks off in St. Croix CountyThe need for food assistance in St. Croix and Pierce counties has multiplied during the recent economic downturn. Many families who have been self-sufficient in the past are now asking for help because of lay-offs or restricted hours.
The need for food assistance in St. Croix and Pierce counties has multiplied during the recent economic downturn. Many families who have been self-sufficient in the past are now asking for help because of lay-offs or restricted hours.
Due to this increased need, the total value of milk coupons distributed in Pierce and St. Croix counties has tripled to more than $45,000 over the past year.
Coupons redeemable for one gallon of milk at local grocery stores are distributed in two ways.
Some are issued to families who need the help of their community food pantry.
Others are sent home weekly with children whose families qualify for our Back Pack Program. These back packs are filled with kid-friendly foods every Friday morning and then dropped off at schools to be sent home with children for the weekend. The program has been a huge success with teachers, principals and parents seeing an improvement in the academic performance of children when their weekend nutritional needs are met.
The Salvation Army will coordinate its annual “Moola for Milk” campaign during the month of September. Churches and businesses will be asked to accept donations earmarked to fund the milk coupons.
You may see the Dancing Cow logos on empty gallon milk jugs at your church or on the familiar counter kettles displayed at some businesses. If you would like to make a contribution directly to the Salvation Army, send a check to Grace Place at 203 Church Hill Road, Somerset, WI 54025. Just write “Moola for Milk” in the memo portion of the check to ensure that your donation will help to fund this program.