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Showcase Hammond set for March 22

The fifth annual Showcase Hammond event will be held from 10 a.m. to 3 p.m. on Saturday, March 22, at St. Croix Central High School, located at 1751 Broadway St. in Hammond.

Nearly 70 local businesses, organizations and home-based businesses are expected to showcase their products and services to area residents, including businesses from Hammond and those from surrounding areas such as Roberts, Baldwin and New Richmond.

“That’s what this is all about,” said Michelle Johnson, director of the Hammond Community Library. “To promote what we have in our area. We have some hidden gems people aren’t aware of right in their backyards.”

After visiting at least 10 vendor booths, attendees of the Showcase can register to win several prizes, including a Galaxy Tablet and gift certificates to local businesses.

“The gift certificates are from local businesses to encourage everyone in our Buy Local movement,” Johnson said.

Showcase committee member Teri Larsen also stressed the Buy Local movement.

“We hope to make everyone aware of the wide array of businesses located right in Hammond, as well as in the surrounding communities," Larsen said. "We want to encourage folks to shop locally and support their local business owners."

The Showcase will also highlight the various volunteer opportunities and nonprofit organizations in the Hammond area. Johnson said there are no scheduled seminars this year, but business owners and groups are encouraged to demonstrate products and services at their booths.

Lunch options will be provided by Trinity Lutheran Church and Heartland Cafe of Hammond.

The committee, dubbed “H.E.L.P” for Hammond Events, Leadership & Planning, consists of Johnson; Sandy Brecht, owner of Sandy Brecht Photography; Larsen, owner of T Larsen Interior Design; Don Fowell, co-owner of the Hammond Hotel; and Paulette Anderson, director of St. Croix Central Community Education.

A local group of business owners and community members created this event in early 2010 to raise awareness about the numerous businesses, nonprofit organizations and community groups that call the Hammond area home. Many local businesses are home-based, making them difficult to spot when driving through town.

The Showcase will also highlight the various volunteer opportunities and nonprofit organizations in the Hammond area. Residents can also meet the village trustees, as several of them will be on hand to answer questions and talk with local residents at their booth.

For more information, call Johnson at 715-796-2281 or email her at

Sarah Nigbor

Sarah J. Nigbor serves as a regional editor for RiverTown Multimedia, a position she began in April 2017. She joined RiverTown Multimedia in October 2013 as a news reporter for the New Richmond News, before being appointed editor of the Pierce County Herald in Febraury 2015. She graduated from the University of Wisconsin-River Falls with a Bachelor of Fine Arts in Spanish and French in 2001. She completed a minor in journalism in 2004. 

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