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Local chiropractor to open office in Ellsworth

The chiropractic business is all about adjusting.

Dr. Gregory W. Bernard, a chiropractor with over two decades of experience, is taking a crack at a new market. His latest venture is expanding Spine Pro Chiropractic to Ellsworth’s main drag.  Dr. Bernard is a Hudson resident and has an office in New Richmond.

On Friday, Spine Pro will host a grand opening at its 330 W. Main St. location -- a renovated property seven months in the making -- with snacks, door prizes and grab bags. Bernard, who began operating out of the Ellsworth location months ago on a limited basis, said it’s a great way to meet new people and gives visitors a chance to learn more about his line of medicine.

“I grew up in a small town and I like working in a small town,” Bernard said.

The building has been completely renovated and repainted. With room for an in-house massage therapist and a forthcoming X-ray machine, Bernard has revamped a building that has long sat vacant.

Spine Pro currently has an office in New Richmond, open on Tuesdays and Thursdays, and the newest location will take clients from 1 p.m. to 6 p.m. on Mondays and Wednesdays. Appointments can be scheduled on other days.

The community’s response has already been positive, Bernard said. The Ellsworth Chamber of Commerce added Bernard’s chiropractic practice during a recent luncheon, wishing him good luck in the new endeavor.

Part of the reason, he said, is because of the way he handles business. To Bernard, it’s important to offer a monthly membership as an alternative to traditional insurance coverage. A patient can pay a flat monthly rate, ranging from $69 to $99, to drop in whenever the need arises.

“We’re super flexible and people like that,” Bernard said. “It’s a real fun way to practice.”

Bernard now lives in Hudson, where he had practiced until March 2015, and had been in private practice before that in the Twin Cities. Bernard earned both his Bachelor’s degree and doctor of chiropractic in 1993 from Northwestern College of Chiropractic. He also studied at St. John’s University, with a focus on natural sciences.

For recent car accident victims,for pregnant women, children or others, Bernard has enlisted the help of a Sigma Instruments machine, which analyzes the spine and can make adjustments quickly and accurately. There’s only about 5,000 of these machines in the country, Bernard said.

“It’s easier on the doctor and… it’s easier for patients,” he said.

For Bernard, and his wife, Kim, who is a nursing manager in River Falls as well as the chiropractic office manager, problems are solved when the patient is not only willing to change, but is determined to change.

“If you have hope and you’re motivated, we can always do something,” he said.

Sarah Nigbor

Sarah J. Nigbor serves as a regional editor for RiverTown Multimedia, a position she began in April 2017. She joined RiverTown Multimedia in October 2013 as a news reporter for the New Richmond News, before being appointed editor of the Pierce County Herald in Febraury 2015. She graduated from the University of Wisconsin-River Falls with a Bachelor of Fine Arts in Spanish and French in 2001. She completed a minor in journalism in 2004. 

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