Weather Forecast


Banking is in her blood; Price named branch manager at First National

Judy Price was named the new vice president and branch manager of the Somerset location of First National Community Bank in October. She said one reason she likes working for FN-CB is because it is a locally owned bank with only three locations: New Richmond, Somerset and Hudson. (Photo by Sarah Young)

It may be chilly outside, but the atmosphere in the First National Community Bank in Somerset is anything but thanks to new vice president and branch manager Judy Price.

Price took over as branch manager of the Somerset location in the second week of January. She was officially hired for the position Oct. 28.

She was formerly the operations officer at the New Richmond location of FN-CB. She started working there 10 years ago when she and her family moved to the area from north Texas.

They moved north in 2004 so her husband, Cliff, could take a position at SMC (a contract manufacturer of devices used in the healthcare industry), Price said. They live near Cedar Lake. Their daughter Misty graduated from New Richmond High School and is now an English major at UW-Eau Claire.

Price describes herself as a people person who likes to get her work done, but have fun while doing it.

“You’ve got to wake up and want to come to work,” Price said with her still-present Texas accent. “I look forward to becoming more involved in the community and meeting customers and potential customers.”

Price’s new duties include managing the Somerset location, working with loans and taking lending classes, among other things.

Price wants to maintain a high level of quality customer service while learning the ropes of her new job.

“The New Richmond branch is just a phone call away,” Price said. “I have a very supportive network. It takes all of us to run the branch as a team. It’s not ‘my tellers, my loans and my branch.’ No one can do it on their own.”

Price has been in banking since 1980 when she began as a drive-through teller in Texas. Her mother and three sisters were also in banking careers at the time.

“I guess it’s in my blood,” she said.

Price said even though they’re 1,100 miles from their home state, they have no regrets about moving to the New Richmond area.

“There is no better place that I’d rather be than St. Croix County,” Price said. “We love it up here. The four seasons and it would be hard to imagine Christmas without snow now.”

The hardest part about moving up here, besides missing her three sisters and two brothers, was getting used to the cold, Price said. Especially knowing how much and what to wear and when to wear it.

“Half the time my coat is in my car,” Price said.

Price enjoys golf and spending time with her daughter.

“I don’t know if I could sleep at night if she didn’t text me good night,” Price said. “We are very close. She’s my everything.”

Price said while she and her husband enjoy winter, the only winter “sport” they do is shovel their long driveway with their dog, a Corgi named Ruby.

“We have no regrets about moving here,” Price said. “I’m looking forward to opening a lot of doors and opportunities. New Richmond is our home, and the people here are my friends.”

Sarah Nigbor

Sarah J. Nigbor serves as a regional editor for RiverTown Multimedia, a position she began in April 2017. She joined RiverTown Multimedia in October 2013 as a news reporter for the New Richmond News, before being appointed editor of the Pierce County Herald in Febraury 2015. She graduated from the University of Wisconsin-River Falls with a Bachelor of Fine Arts in Spanish and French in 2001. She completed a minor in journalism in 2004. 

(715) 273-4334