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Revamped and recharged: Roadhouse 35 takes over The Settlement

Jim and Yujin Hartwick are proud of all their hard work sprucing up their new business venture, Roadhouse 35 Bar & Grill. They bought the business, formerly The Settlement, and plan to provide Somerset with a fun, energetic place to dine, drink and have fun. (Photo by Sarah Young)1 / 2
Jim Hartwick, who bought The Settlement and turned it into Roadhouse 35 Bar & Grill, said it took hours of cleaning to get the building up to par for opening. New projects in the near future include building a firepit on the patio, remodeling the upstairs into a game area and turning the restaurant portion into a supper club. Pictured here is the main bar/entertainment area. Hartwick said he couldn’t even tell what color the car hoods on the wall really were until they were cleaned. (Photo by Sarah Young)2 / 2

Roadhouse 35 Bar & Grill owners Jim and Yujin Hartwick have been hard at work transforming the former Settlement bar into their dream bar and grill, and hopefully one day soon, supper club.

The Hartwicks bought the business and building March 18. The name Roadhouse 35 Bar & Grill comes from the obvious fact that it’s situated on Highway 35, but also the style of the building, Hartwick said.

“I stepped out of the corporate world,” Hartwick said. “My wife always wanted me to do a restaurant. This was available and we dove on board.”

Hartwick said since they bought the building, they’ve hauled 18 dumpsters of stuff out as they’ve deep cleaned and cleaned some more.

“We are doing a total revamp,” Hartwick said. “I think the local community might have stopped coming here so much because it was starting to get really run down.”

The Hartwicks, who live less than a mile down the road, plan to focus on everything local as they build their new business, including local decor, food and beverages.

They will introduce a 24-tap beer system, which will include many microbrews, such as Lift Bridge from Stillwater, American Sky from Hudson, and hopefully Brady’s from New Richmond.

Hartwick received more than 250 local, historical photos from Somerset Public Library director Norma Scott that he plans to hang in the dining room. They want to keep the rustic theme, but make it more local, focusing especially on the old logging industry, he said.

The business began as a family-style bar called Jasper’s in 1952, Hartwick said. The original bar from Jasper’s can be seen in the upstairs loft area.

Plans for continued remodeling include making the upstairs loft area a dart and pool room, with a bar overlooking the downstairs stage and entertainment space; completely redoing the bathrooms; adding more TVs to the 22 they’ve already added; resurfacing the main bar with local, historical pictures from the building’s 62-year history embedded in the surface; building a fire pit on the outdoor patio; clearing scrub oak and brush from the six-acre property and putting a fountain in the pond to the north of the building; and turning the current dining room into a supper club.

“We want the community’s path to get beaten back here,” Hartwick said. “We have had great feedback and input from people that have come in, especially with the changes and cleaning.”

Hartwick said he would love to create a supper club atmosphere with a menu that includes ribs, walleye, pork chops, steaks, shrimp pasta, expanded sandwiches and salads, broasted chicken and daily specials.

“Really the only supper club we have between here and New Richmond is The Laurel,” Hartwick said. “Otherwise you have drive to Hudson or Stillwater.”

The new menu will be in place this weekend, along with the traditional Friday night fish fry. The Hartwicks had a “soft opening” March 20, but plan to host a grand opening in mid to late May when all of the remodeling is finished. They are also currently open for lunch, beginning at 11 a.m. seven days a week.

In late April, breakfast will also be served at Roadhouse 35. The plan is to also offer broasted chicken for take out orders. Hartwick also envisions making the pond below the building into a skating venue for kids to enjoy while their parents relax in the Roadhouse.

Live music, as well as DJs, will be plentiful on a regular basis, Hartwick said.

“We just want this to be a really fun environment for the community,” he said.

Hartwick said this is his first venture into the restaurant bar business, but his wife has worked in high-end sushi establishments.

Hartwick was born and raised in New Richmond. He entered the military after graduation and lived in Asia for 10 years, where he met Yujin in Seoul, Korea. They returned to the United States 23 years ago and have four children.

Hartwick said the two youngest kids will work at the Roadhouse 35, as a hostess and in the kitchen.

Summer dart, pool and bean bag leagues are forming now. For more information about leagues or the new business, visit their Facebook page at (will change to Roadhouse 35 Bar & Grill once Facebook approves the change) or call 715-247-2221.

Sarah Nigbor

Sarah J. Nigbor serves as a regional editor for RiverTown Multimedia, a position she began in April 2017. She joined RiverTown Multimedia in October 2013 as a news reporter for the New Richmond News, before being appointed editor of the Pierce County Herald in Febraury 2015. She graduated from the University of Wisconsin-River Falls with a Bachelor of Fine Arts in Spanish and French in 2001. She completed a minor in journalism in 2004. 

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