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New mural attention getter for Oliphant Brewing

This mural was painted by Taylor Berman on the wall lining Liquor Depot and Oliphant Brewing in Somerset. (Photos by Jason Schulte) 1 / 2
Berman (second from the left) is joined by Oliphant co-owners Matt Wallace (first from left), Trevor Wirtanen (third from left) and Taproom Manager Josh Miller. 2 / 2

Like any other start-up business, Oliphant Brewing was searching for ways to get people’s attention.

Located at 350 Main St., Suite 2, in Somerset, behind Liquor Depot, the opportunity presented itself for a mural on the exterior wall of Liquor Depot.

“We wanted something colorful,” said co-owner Matt Wallace. Wallace and fellow owner Trevor Wirtanen started the company less than a year ago and decided not to go with their logo since it was already identifiable.

The pair were fortunate as New Richmond High School and recent University of Wisconsin-River Falls graduate Taylor Berman became a frequent visitor (and now employee) to Oliphant and had an art background.

“All we told Taylor was for it to be approachable for all ages and not for it to be political,” Wallace explained. “Other than that, we told him to run with it and make it his own.”

The end result is what people see when they walk, drive or bike past the mural. The recently completed reptilian figure with the two eyes staring at it in bright colors.

“We’ve gotten a lot of positive comments on it,” said Wallace. “People are taking pictures with it.” Oliphant staff even got the public to draw stencils into the design, which was well-received.  

Wallace and Wirtanen are happy with how year one as gone for Oliphant.

“It has exceeded our expectations,” Wirtanen said. “Locally and non-locally...We plan on keeping the product in the area because we like where we are.”

Oliphant Brewing is open 4-9 p.m. Thursdays and Fridays, 12-9 p.m. Saturdays and 12-7 p.m., Sundays. For additional information, check out their Facebook page (Oliphant Brewing) or visit

Jason Schulte

Jason Schulte is a reporter for the New Richmond News since February 2015. Prior to that he spent eight years at the Pierce County Herald in Ellsworth. His duties with the News will include covering news out of Hammond and Roberts along with action from St. Croix County court system. He lives in Roberts. 

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