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Wisconsin Coffee Company remains one of community's best kept secrets

If you blink, you'll miss it.

The newest coffee shop in town does not yet have signs promoting their high-end espressos or French Press coffees.

There are no arrows directing people to the drive-thru where fresh fruit smoothies, Chai teas, lattes and Italian ices are served.

But if you happen by the old Warner's Dock Building looking for a lawn mower or other outdoor equipment at Wisconsin Outdoor Products, you may stumble upon one of New Richmond's best kept secrets.

Del Magsam's The Wisconsin Coffee Company has occupied the front of the large building at 928 North Knowles since May 17.

Patio furniture, complete with umbrellas, a decorative fountain and a fireplace for winter adorn the open floor plan of the coffee shop. A wooden counter with stools divides the space where the sophisticated beverage machines line one wall.

Barista David Thomassen is more than happy to discuss the offerings of the new business.

To Thomassen, espresso making is a culinary art form, where bigger is not necessarily better.

"We are really excited to be working with Black Water Roasters, which is a company just south of Amery," Thomassen said. "Working closely with them gives us the opportunity to get special blends for our espressos."

Thomassen is especially excited about the new Willow River Blend which will be offered at Wisconsin Coffee Company beginning next week.

"It is a bold espresso that does very well in all of our milk-based lattes and mochas," Thomassen said.

Thomassen, a coffee aficionado, enjoys discussing the intimate details of discovering the precise blend of coffee beans to brew the ultimate espresso or French Press. He talks about the quality of the crema (the reddish brown foam on top of the espresso) that gives an espresso its signature. The young man knows his beans.

Thomassen also becomes very animated when discussing the French Press method of coffee brewing.

"The French Press is the number one alternative to drip coffee," Thomassen explains. "It's something you often find in homes, but won't find in many coffee shops."

"Here you can buy an entire French Press (which is a potful) for only $3 and sit down at a table and share it with friends or buy just a cup to enjoy."

Either way, Thomassen is a huge fan of the French Press.

Another unique beverage the shop offers is a Horchata, which Thomassen describes as a Mexican ice blended drink that tastes somewhat like a snickerdoodle cookie.

"We have also stumbled upon some great Chai tea recipes using just the basic ingredients," Thomassen said.

The Wisconsin Coffee Company not only offers premium coffee, espressos, French Press, lattes, mochas, cappuccinos, steamers, hot chocolate, Chai and other teas, but they also have a menu of healthy lunches which include sandwich plates with fruit and vegetables, soups, smoothies made from fresh fruit and yogurt, pastries, scones, muffins, turnovers and cookies.

The Wisconsin Coffee Company opens at 6:30 a.m. and closes at 7 p.m. Monday through Saturday.