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Meet New Richmond’s new district administrator

New Richmond High School graduate Jeff Moberg started as the new district administrator for New Richmond on July 1. He replaces Morrie Veilleux, who retired at the end of June.

Jeff Moberg is a Tiger — always has been, always will be.

The hometown boy grew up in Star Prairie and graduated from New Richmond High School in 1987. On Monday, July 1, he took over as district administrator.

“I think I have a bit of an advantage being from the area,” he said. “There’s a sense of pride and commitment. I’m a Tiger and I plan to do what’s best for this place that I have so much invested in."

His children, Megan, a high school student, and Erik, a middle school student, have attended New Richmond schools since pre-kindergarten, he said.

Moberg started his teaching career immediately after graduating from the University of Wisconsin-Madison. He taught in Janesville for two years before being presented with the opportunity to return to New Richmond.

He taught math and computers in New Richmond for two years before working with Amy Almendinger to open the district’s alternative school, where he taught for another four years.

He left New Richmond in 1998 to work in the Osceola School District where he took the job as the assistant high school principal and then as the middle school principal. Moberg returned again to New Richmond in 2003 when he was hired as New Richmond High School principal, a position he held until June 2012.

“It was never really a goal to come back to New Richmond after college, but I’ve enjoyed it,” he said. “I really like northwest Wisconsin, the outdoor opportunities and accessibility to the Twin Cities. It’s progressive, but still has that small town feel.

Moberg spent the last year working as the district’s human resources director, a one-year position that was created at the recommendation of a consultant.

Moberg said the position taught him a lot in terms of how the education system works.

“Every level in education allows you to see another layer of how the whole system works,” he said. “Working as the HR director gave me a whole other perspective of that.”

Although the district administrator job isn’t a classroom position, Moberg said he hopes to interact with kids as much as he can.

“There’s a vibrancy they provide that can’t be captured in any other (profession),” he said.

When he’s not in a school-owned building, Moberg can often be found doing some other sort of recreational activity.

“I enjoy the outdoors,” he said. “Hunting, fishing, canoeing, boating...”

He owns two hunting dogs, an English setter and German shorthair.

Moberg said he’s looking forward to the next chapter in his career and the changes coming to education in terms of the common core standards and the teacher effectiveness system.

Moberg and several other staff members just completed a three-day training session in Rice Lake to kick off the pilot.

Moberg said it’s his goal to communicate with the entire staff about the system so that when it becomes law, New Richmond school employees will be informed and comfortable with the program.

Being a New Richmond native, Moberg said it’s impossible to go anywhere without seeing someone he knows, whether it’s a family from school or one of his former classmates.

“Everywhere I go now I see familiar faces,” he said. “It’s been funny seeing (former classmates) or having their kids in school. We give each other a hard time.”

Moberg said he’s excited to cheer on the Tigers during sporting events, concerts and other extra curricular activities.

“I’ve always really enjoyed following the kids outside the classroom as they progress, grow and develop those skills,” he said.

Moberg replaces Morrie Veilleux, who retired at the end of June after seven years with the district.

Jackie Grumish
Jackie Grumish has been a reporter with the New Richmond News since 2008. She holds degrees in journalism and fine art from Northern Illinois University in DeKalb, Ill. Before coming to New Richmond, Jackie worked as the city government reporter at a daily newspaper in Aberdeen, S.D. 
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