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St. Croix Central School District enhances communication with community

Where do you find information about the St. Croix Central School District? Do you read all of the literature sent out by the district? Do you feel informed about what is happening at SCC in terms of student growth and facility use?

Improving communication with the community was a topic of importance at the St. Croix Central School District's board learning meeting on Feb. 7.

As the SCC School District continues to grow in a poor economy, the board is looking at all options to deal with increased enrollment and its impact on the district's facilities.

While the board is confident enrollment will continue to increase, it is struggling to find ways to inform the community about the state of the district without making community members assume the school is out for their money.

Board member Howard Kruschke said, while the district does have a little bit of time before any additions or improvements need to be done to the district's facilities, he told his fellow board members, "We need to start the discussion now."

The board wants to create discussion with the community about all possible options to deal with increased enrollment, like making sure every school is optimizing space use, changing school schedules and possible portable classrooms or construction of additions.

At the meeting, board members looked over a draft of a school board statement about possible future space and facility needs of the district. The general consensus of the board was that the statement was too wordy and frankly many board members believed that most people wouldn't read the two-page statement all the way through.

While there are weekly administrative articles in the newspaper and monthly newsletters sent out by mail and on the district's website, the board wants to find a way to market the district to residents in a way that people want to take the time to listen to or read.

Some ideas board members discussed included small bright postcards with interesting facts about the district, informational brochures, radio commercials or advertising information on the public television channel.

The board wants to take "small steps" to improve communication now, so everyone in the community is well-aware of the district's plans and processes when changes need to occur in the future.

"We need to be more routine about communicating" with the community, said Superintendent David Bradley.

Gretta Stark

Gretta Stark has been a reporter for the River Falls Journal since July of 2013. She previously worked as a reporter for the New Richmond News from June 2012 to July 2013. She holds a BA in Print and Electronic Media from Wartburg College.

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